Super Bowl XLVI is getting closer and we're seeing early commercials for the big game. We'll be live blogging all of the 2012 Super Bowl commercials this evening as they air, so bookmark this StoryStream.
ARTICLE
Super Bowl Commercials 2012: Toyota Reinvents Camry, Everything
Toyota has purchased a big 60-second spot in this year's Super Bowl. This commercial touts the reinvented Camry, as well as everything else they've reinvented, such as the person-couch, pizza curtains, and time-traveling poopless baby. Here's video:
"Prototype shown with optional equipment," the disclaimer reads at the start of the ad. We only see the exterior, and I can't really spot any features on the car that I would describe as "optional." Wheels are necessary for driving! I've driven several cars in my life, and if any of them didn't have wheels, do you know what I would have been like? I would have been like, "aw, HELL no."
Need more? Check out our full list of Super Bowl 2012 ads and all of our Super Bowl XLVI coverage.
UPDATE
Super Bowl Commercials 2012: Downy Brings Mean Joe Greene And Amy Sedaris Together, Finally
The 1980 Mean Joe Greene Coke commercial is one of the most iconic of all time, so you have to assume it's going to be parodied roughly 5,000 times during our lifetimes. This year, Downy brought in Amy Sedaris to tackle the seminal role of "the boy" who meets thePittsburgh Steelers Mean Joe Greene on his way to the locker room.
The ad's a winner because it covers every base. It's got the nostalgia factor, reenacting one of the most famous football commercials of all time. Sedaris pulls in "the kids" or whatever demographic is said to be fans of Sedaris. And there's a body function joke, the core of any good Super Bowl commercial. If they could have somehow worked in a fart or a guy getting kicked in the groin, it might have been an all-time great.
When Greene says this is the last commercial he's going to do, let's hope so. There's only so many times we can go back to this well and I'm pretty sure we're there.
For complete Super Bowl coverage head over to the SB Nation NFL hub page.
FEATURE
The NFL's 'Player Safety' Super Bowl Commercial, And Why You Probably Shouldn't Buy It
On Sunday, the NFL will air a 60-second commercial dedicated to player safety. Will the League acknowledge its past transgressions, or simply treat us to revisionist history? The answer will determine whether this gesture is worth anything at all.
ARTICLE
Super Bowl Commercials 2012: Pepsi Resurrects 'Cheating Coke Delivery Man'
Historically, Pepsi has been a familiar presence in Super Bowl commercials. This year they've chosen to call back to a popular ad from 16 years ago. Here's video:
Indeed, this ad brings me back to a simpler time, when Regis Philbin was at the apex of his career and before I realized, "oh wait, soda is terrible for me and I should never drink it." But as a culture, it brings us all back to this 1996 Pepsi commercial:
Don't get me twisted: I am not about to argue in favor of the artistic virtues of 1990s commercials, because in retrospect, most of them are terribly annoying. But this old ad, as far as ads go, is just about perfect. Simple, effective, and likable. Now it's 2012, though, and the kids are bananas over Regis (apparently?) and energy soda. "Energy soda." It's like a tea blend. They also have "sleepytime" soda, which is every other soda.
Need more? Check out our full list of Super Bowl 2012 ads and all of our Super Bowl XLVI coverage.
ARTICLE
Super Bowl Commercials 2012: Hyundai Brings A Man Back From The Dead
Super Bowl commercials, more often than not, are designed to be so over-the-top that they get noticed, the result being that a glut of wild and wacky ads sort of cake together at the top to make a new top that can't really be vaulted. Does that make any sense? If Super Bowl ads can even stand out anymore, they can't do it through absurdity anymore. That's why I appreciate the relatively understated approach taken by Hyundai:
His heart works because of a car! Purchase said car! Through the course of finding this video, I stumbled upon a Facebook comment about it. I'm not going to link to it or drop a name, because that would be mean, but:
Being an emt, this might be a bethe way to do compressions lol if u own a hyundai.
A medical professional has spoken!
Need more? Check out our full list of Super Bowl 2012 ads and all of our Super Bowl XLVI coverage.
ARTICLE
Super Bowl Commercials 2012: Jerry Seinfeld Wants Acura, Is Petty
Jerry Seinfeld, at this point, is largely a professional meanderer. He meanders for money. I'm not knocking him, because that's a pretty great thing to be. In Acura's Super Bowl commercial, we see him coveting the new NSX:
It's wild, wacky, and mildly funny once in a while, which makes it the quintessential Super Bowl commercial. The brief alien corpse scene was pretty funny.
Back to the car, though ... and this is my thing about cars like this Acura NSX. I'm sure it's really fun to drive. And it looks really super-cool. That's the problem: no human being on Earth could drive it and live up to its coolness (besides, like, Jay-Z, who is too cool to actually drive his own vehicle to begin with).
And these days, cars aren't marketed like the tools they actually are. They're sold to appeal to one's identity. In other words, they're sold like clothing. And that car isn't so much an Armani suit as a hulking chrome exoskeleton with a jetpack. It doesn't make you cool; rather, you make it look stupid.
Everyone should just buy a 2003 Corolla.
Need more? Check out our full list of Super Bowl 2012 ads and all of our Super Bowl XLVI coverage.
UPDATE
Super Bowl Commercials: Jerry Seinfeld And The Soup Nazi Together Again
Super Bowl commercials are the main reason a decent majority of people watch Sunday's big game because, even if football isn't someone's favorite sport, everyone enjoys a good laugh as the newest Next Big Thing is being advertised as players are being tackled. Regardless of that, everyone seems to enjoy getting an early look at just what to expect on Sunday.
The newest commercial to leak onto the internet -- advertising the new 2012 Acura NSX -- stars Jerry Seinfeld, the famed Soup Nazi and, toward the end, a cameo appearance by the only and only Jay Leno.
Seinfeld, playing his role from the aptly-named sitcom Seinfeld, attempts to be the first to buy the hottest new car on the market by wooing the one man in front of him with various offers ranging from the famous No Soup For You Guy (he explains he owns the rights to all Seinfeld characters) to the Last Living Munchkin to access to his personal network of Manhattan zip lines.
In the end, however, Jay Leno literally swoops in and offers the original customer a jet-packed flying squirrel suit for the right to buy the NSX. It's obviously an offer he can't refuse and Seinfeld's unfortunately left hanging.
For more early Super Bowl commercials, be sure to check out our StoryStream.
UPDATE
Super Bowl Commercials: Hyundai Veloster Turbo Does Thing My Ford Festiva Can Do
I am going to spell out the basic concept for this commercial before you watch it, because the concept is dumb. Basically, a Hyundai Veloster Turbo is lined up on a runway next to an angry, caged cheetah. The cheetah will be released from the cage and will engage in a race with the car. After taking three strides, the cheetah realizes that it is slower than the car and gives up. This is supposed to be a metaphor for how fast the car is. It then attacks the guy who released it from a cage. Here's the commercial.
According to my second grade science teacher and my favorite PBS program featuring the Kratt Brothers, cheetahs can run up to 70 miles per hour. I once owned a three-door 1987 Ford Festiva that could go 75 miles per hour, so this is not impressive, Hyundai.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
UPDATE
Super Bowl Commercials: Audi Visits A Vampire Party, Kills Everyone With Daylamps
As we get closer and close to Super Bowl XLVI we'll start seeing more and more Super Bowl commercials hitting the internet. In this new Audi game day commercial, we see what happens when a vampire rolls up in a new Audi S7 to a vampire party.
As you can see, the vampire driving the Audi (we'll call him Bob) is strolling up to replenish the all important blood supply, because what kind of vampire party would it be without enough blood to feed on? Unwittingly though, Bob drove up with the new Audi LED headlamps on, which are also known as "Daylights". Bob steps out of the car with his cooler of blood thinking he's about to be the king of the vampire party, but then realizes what he's done. Bob has murdered all of his vampire brethren with his Audi S7's Daylights.
#SoLongVampires.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
UPDATE
Super Bowl Commercials: Toyota Camry Is Sort Of Like Drapes Made Of Pizza
Do you know what the best kinds of car commercials are? The ones that tell you absolutely nothing about the car they are attempting to sell you. Toyota could have told people what they changed about the new Camry that they're advertising in a Super Bowl commercial, but instead they decided to tell us about couches that come pre-packaged with attractive people in bathing suits, time traveling babies, drapes made out of pizza, and blenders that play Lionel Richie songs. Confused? Watch the commercial.
I'm not entirely sure why someone would want drapes made of pizza, and I would be horrified if a police officer gave me a massage after pulling me over. But if this car is anything like blender that plays Lionel Richie songs when I make smoothies? Yes, I will be buying one of those.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
UPDATE
VIDEO: Ferris Bueller's Full Super Bowl Commercial
We teased this last week, and the full commercial is now here. Matthew Broderick is no longer in his early 20s and isn't going to be taking a role as a high school student any time soon, but he's re-hashed his role in Ferris Bueller's Day Off in order to help sell sport utility vehicles. The teaser didn't indicate the product that Ferris would be endorsing, but unsurprisingly, the full version of the commercial features a prominently placed product that someone would like to convince you to purchase. Surprise!
Here's the full Ferris Bueller Super Bowl commercial for the Honda CR-V.
This car appears to be a bit less effective at hitting triple-digit speeds, then getting airborne than Cameron's father's Ferrari. The commercial should debut on broadcast television at some point on Super Bowl Sunday, during the extensive infinity-hour long broadcast.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
UPDATE
VIDEO: Ferris Bueller Super Bowl Commercial Teaser
Anyone know which iconic 1980's movie character with a penchant for skipping school and pretending to be the head of a large sausage manufacturer is returning for a commercial during the Super Bowl this year?
Anyone?
Bueller?
Bueller?
You don't need to be a professor in voodoo economics to know that this is a teaser for the return of Ferris Bueller in some form.
Life moves pretty fast. If you don't stop and look around once in a while to notice the date referenced in the teaser, you could miss it. It's the same date as the Super Bowl, hence the speculation.
As for who Matthew Broderick a.k.a. Ferris is promoting and what he's doing in a fancy hotel room, that remains to be seen. But fans of the classic film should be excited to see his return in any form. As for whether or not we'll see Cameron in his requisite Detroit Red Wings jersey hanging out in the lobby or Principal Ed Rooney working as a bellhop, we'll have to wait and see.
So long as Ferris Bueller isn't back to promote Viagra, this should be good.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
UPDATE
2012 Super Bowl Commercials: GoDaddy Releases First Half Ad
The 2012 Super Bowl is only weeks away and for you GoDaddy.com commercial fanatics, this is your Super Bowl (Well...).
It's time to unveil this year's lowest common denominator GoDaddy.com (excuse me, GoDaddy.co) commercial featuring scantily-clad women you don't know surrounding mostly-clad women you do know but whom you might want to see less clad, or at least more scantily.
Darren Rovell does the honors of unveiling the clip, which you can watch here. As usual, it features NASCAR's Danica Patrick and celebrity trainer Jillian Michaels chatting about the unbeatable service while a third, presumably naked, woman hangs out and gets painted on.
And as usual, the "payoff" of the commercial takes place on GoDaddy's site. However, looks like the "too hot for TV" end of the clip isn't up on their site as of yet. Alas, you'll just have to wait for the big game to be disappointed by that.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
ORIGINAL STORY
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
Super Bowl Commercials 2012: Volkswagen Releases Teaser Ad Featuring Dogs, Star Wars
The 2012 Super Bowl is only weeks away at this point and for those of you that aren't fans of the actual sport you may be waiting on the big game for the commercials.
Yes, the commercials. Super Bowl ads (even those that are rejected) are a show in itself as businesses pay millions of millions of dollars for air time. The average cost of a Super Bowl commercial in 2012 is around $3.5 million and NBC has already sold out their full allotment of ad space.
One of the highlights last year came courtesy of Volkswagen as they unveiled their commercial, "The Force", which featured a young Darth Vader and a new 2012 Passat.Check out that commercial here.
Volkswagen may once again have a memorable ad for the 2012 Super Bowl. They have a teaser for their 2012 Super Bowl commercial, which includes dogs barking the Star Wars theme.
Yes, we are easily entertained.
Be sure to check out Super Bowl ads from previous years that would never air in 2012.
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