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Wednesday, December 24, 2014

Emirates rounds off 2014 as world's largest wide-body airline

Emirates To Begin Third Daily Service To Birmingham

The additional service will increase passenger and cargo capacity to and from Birmingham by 42 per cent, the airline said. 

 

Dubai-based carrier Emirates has announced that it will begin a third daily service to Birmingham from August 1, 2015.

 

The service will be operated by a Boeing 777-300ER and will also offer a direct first class service to the region for the first time, the airline said in a statement.

The additional service will add seven more inbound flights a week to Birmingham, increasing passenger and cargo capacity by 42 per cent.

“Stepping up our presence in Birmingham will give customers across our network and across the Midlands, greater flexibility in their travel plans,” said Hubert Frach, Emirates’ divisional senior vice president, commercial operations west.

“This is another significant investment in the UK market and we look forward to offering further choice and excellent value for money to travellers and businesses, including the cargo community.”

Emirates first began flying to Birmingham in December 2000 with a daily non-stop service operated by a 278-seat Airbus A330. The airline has carried over 4.9 million passengers on this route since then, the statement added.

Popular destinations on the Emirates network from Birmingham include Dubai, Australia, India, Singapore, Bangkok and Hong Kong.

“Emirates’ decision to add a third daily service to Dubai and beyond from Birmingham Airport clearly shows the strong demand that exists in the city and the region for passengers who want connectivity to Dubai, Asia and Australia,” said Paul Kehoe, Birmingham Airport CEO.

Aside from Birmingham, the airline currently operates flights to London, Glasgow, Manchester and Newcastle.

Tapping into the strong demand on its UK-Dubai route, Emirates recently upgraded its services to London’s Gatwick and Heathrow incorporating the A380 superjumbo on those routes. The airline also operates the superjumbo on its Manchester-Dubai route.

Emirates, which reported an eight per cent growth in half year profit in 2014, has launched a number of new routes this year. The carrier started services to Abuja, Chicago, Oslo and Brussels in 2014 while increasing frequency and capacity on its existing routes.

  Emirates rounds off 2014 as 

world's largest wide-body airline

 

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Emirates rounds off 2014 as world's largest wide-body airline - See more at: http://www.arabianaerospace.aero/emirates-rounds-off-2014-as-world-s-largest-wide-body-airline.html?utm_source=googleNews&utm_medium=organic&utm_campaign=news_feed#sthash.D6Eid4Mn.dpuf
Emirates rounds off 2014 as world's largest wide-body airline - See more at: http://www.arabianaerospace.aero/emirates-rounds-off-2014-as-world-s-largest-wide-body-airline.html?utm_source=googleNews&utm_medium=organic&utm_campaign=news_feed#sthash.D6Eid4Mn.dpuf
Following two consecutive years of record deliveries and capacity increases, 2014 saw Emirates adding 27 aircraft - 13 Airbus A380s, 12 Boeing 777-300ERs two Boeing 777 freighters – to its fleet.

These included its 50th A380 and its 100th 777-300ER aircraft, strengthening Emirates’ position as the world’s largest operator of both the A380 and 777.

Remarking on the year marked by a series of external challenges, Sir Tim Clark, President Emirates Airline said: “This year we have navigated through an 80-day period of reduced operations due to runway upgrades at our hub airport, regional conflicts which impacted our operations and flight routes, the Ebola outbreak, fluctuations in oil prices and currency exchange rates, and economic uncertainty in many markets worldwide. 

“Despite all that, Emirates has continued to grow, adding capacity equivalent to a mid-sized airline while maintaining our seat load factors. We also expanded and strengthened our global network, which gives us the flexibility to cope with regional shocks and redeploy strategically to maximise opportunities. We deal with the short term challenges, but are not distracted from our long-term plans. This is why Emirates continues to invest heavily in new technology and initiatives to enhance our product offering and customer experience.”

Growth and connectivity 

Since January 2014, Emirates has carried over 45 million passengers, operating 3,516 flights per week on average.  The airline carried over 2.1 million tonnes of cargo, served over 47 million meals and flew 756 million kilometres – equivalent to circumnavigating the globe 18,552 times. 

Emirates introduced services to eight new destinations this year, with each new point exponentially increasing the number of city-pair combinations that the airline offers to its leisure, business and cargo customers across its global network. The new cities launched in 2014 were: Kiev, Taipei, Boston, Abuja, Chicago, Oslo, Brussels and Budapest.

Emirates added frequencies to 20 existing destinations, increasing flight choices for its customers

Emirates’ deliveries paved the way for the launch of 10 new A380 destinations including Zurich, Barcelona, London Gatwick, Kuwait, Mumbai, Frankfurt, Dallas/Fort Worth, San Francisco, Milan and Houston. Emirates currently operates its highly-popular flagship A380 to 32 scheduled destinations. In 2014, Emirates also led one-off A380 services to Glasgow, Manila, Tehran and Vienna. 

On the cargo front, Emirates SkyCargo marked a momentous year with the move of its freighter operations to Dubai World Central’s (DWC) Al Maktoum International Airport in May.  Its new cargo terminal at DWC offers the capacity that positions Emirates SkyCargo for future growth, and enables the cargo division to provide a better experience for its customers. 

Technology to improve customer experience 


Emirates invested over $20 million a year to install and operate inflight connectivity systems. Wi-Fi services are available on over 80 aircraft in Emirates’ fleet, and the airline is looking to roll it out across all its aircraft. 

More importantly, Emirates is subsidising or waiving the high cost of data for its passengers. Emirates is updating the software to eventually give passengers unlimited and free access to Wi-Fi. Right now, passengers enjoy the first 10MB of data free on most Emirates A380 aircraft. They pay a token US$1 for the next 500MB. 

This year, Emirates introduced the Emirates App for iPad and iPhone, which became an instant hit. The iPhone version was downloaded by more than 180,000 users in its first six weeks of launch. Emirates’ mobile apps allow customers to conveniently manage every aspect of their booking. The Emirates App for iPhone also features the ability to check-in and download boarding passes directly to Passbook. It sends notifications for check-in, flight boarding, gate changes, baggage belt numbers, and much more. 

Emirates and Dubai – growing together

From May to July, Emirates grounded 20 aircraft and reduced flights to over 40 destinations for 80 days while Dubai International airport undertook maintenance and upgraded the runways. As the biggest operator at DXB, Emirates also took the biggest hit, but the essential infrastructure upgrade was completed successfully and added much needed capacity to the airport.

In November, a report by Oxford Economics estimated that the overall economic impact of both aviation and tourism-related activities will rise to $53.1 billion in 2020, or 37.5% of Dubai’s GDP, and support over 754,500 Dubai-based jobs. 

This year, Emirates launched a $20 million ‘see you in Dubai’ campaign in partnership with Dubai’s Department of Tourism and Commerce Marketing (DTCM), to promote Dubai around the world. 

Connecting people and passions 


In February, Emirates was named the most valuable airline brand for the 3rd consecutive year in the Brand Finance Global 500 report, with a brand value of $5.48 billion. 

Emirates’ prominent global sponsorships continued to contribute to its brand awareness and affinity. In 2014, Emirates ran a successful global campaign featuring football superstars PelĂ© and Cristiano Ronaldo. Coinciding with the FIFA World Cup, the campaign generated over 260 million views. 

Analyst Saj Ahmad said: “Emirates ends 2014 in much the same way that it started the year -  it's a continuation of its razor-sharp focus on growing its fleet, network and passenger numbers to bolster its international appeal and become the biggest and most profitable airline in the world.

“As the launch customer for the revolutionary 777X family with orders and options on up to 200 airplanes, Emirates is capitalising on its growth today with a near non-stop stream inductions of the A380-800 and 777-300ER jets which form the backbone of its global operations.

Emirates has already this year up gauged many cities with increased capacity with the A380 while only this week it has added another daily flight to the likes of Birmingham, UK, with another 777-300ER service that includes a First Class product to complement services to underserved markets largely ignored by other competitors.

Ahmad added: “As the biggest A380 and 777 operator and customer in the world and exclusively only operating wideboy jets, Emirates still has orders and options for 303 more widebody jets. This doesn't include the near certainty that Emirates will be adding even more 777X jets to replace the existing 777-300ER from later next decade and there is also the chance that by the time the Dubai Air Show rolls around in November next year that the airline could be buying a significant fleet of 787-10s too.

“While Emirates has never re-ordered airplanes that it cancels, the June 2014 cancellation of the A350-900 and A350-1000 arguably puts Boeing in the driving seat to win Emirates' next round of airplane purchases. Emirates has become an industry icon that has turned profits in every year but one of its operations and commands global respect for its stature. That will continue for years to come as the airline looks to expand with even more routes in 2015 as it heads towards the goal of hitting profits of $1bn by the time May 2015 rolls around as the airline benefits from the slide in oil prices and executes on its accurate fuel hedging strategy to suppress costs.”






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